ACDL International recognised with the Mobile - Luxury Retail win at China Technology Excellence Awards 2021

New retail frontline potential unlocked via ACDL: The Library.

In the new normal, preparing front-line retail employees allows companies to grow and maintain their reputation amidst ever-changing circumstances. Well-informed workers are also more likely to be competent and achieve great results in the workplace.

AuCoeurDuLuxe (ACDL) embarked on a top-notch quality e-learning service through the ACDL: The Library. The platform provides accessible, actionable, insightful, and up-to-date learning materials for employees, developed by industry experts and customised for the world’s leading brands. 

With 96% of its learners reaching their target levels, a 92% retention rate, and a 91% module completion, ACDL’s combination of the relevant materials and engaging learning methods has helped the platform build a positive reputation.

The Library offers off-the-shelf and personalised content on trends and essential topics made accessible on mobile phones, tablets, and desktops 24/7. It utilises a unique content-first approach enabling fresh and exciting content for users to digest, allowing staff to be kept abreast of ongoing industrial hot topics and familiarise them with important jargon. 

As a results-oriented platform that supports skill development, ACDL encourages learners to master the fundamentals of communication and leadership skills, as well as the ability to adapt to technology and promote products. Frontline staff are equipped with vital skills enabling them to meet shoppers’ and guests’ expectations while adapting to unanticipated digital work scenarios. 

Newcomers are also provided micro-learning courses, easing the process of onboarding. These brief and short-term activities facilitate a seamless role transition further reducing time consumption and information overload among newcomers. 

Moreover, ACDL's advanced 360 e-learning approach makes training fun and interactive. Experts and content developers accumulate years of expertise to create fun and engaging concepts and strategies reinforced by quizzes and gamification.

The Library runs on AI and machine learning that adapts to diverse learner profiles. A series of surveys are distributed and users’ feedback is then collected and analysed. This process assists users in taking specific learning paths or curated courses with videos, and training games that are suitable to their current level and individual learning needs. The platform caters to a wide range of employees, from frontline staff wanting to grasp new knowledge to employees wanting to rise through the ranks.

Andre Marzloff, Asia Pacific travel retail managing director at LVMH Perfume & Cosmetics, said that ACDL is the perfect solution for boosting sales and staff engagement. It created relevant content, handles community management, and helps the company build stronger teams.

Currently, more than 100,000 users, some from diverse leading brands, have been trained with hundreds of customised e-learning modules. Compared to other providers, ACDL offers the program up to 70% budget saving. 

With all of these benefits from participating in the learning program, ACDL: The Library has been recognised with the Mobile - Luxury Retail win at the Chinese Technology Excellence Awards 2021. 

Staying on top of industry trends and accessing first-rate information put a company on the map. Ultimately, adapting to inevitable changes and coping with the new normal is the trend that companies should jump on. Equipping front-line retail employees with the fundamental skills and building their confidence improves their performance and boosts customer satisfaction. 

For more information, please visit www.aucoeurduluxe.com or contact:
Media Relations
[email protected]
Tel.: +852 25430330

Watch the interview below to know more about their winning project: