Link Asset Management bags HKB Technology Excellence Awards 2024 for innovative solutions

These projects have become the cornerstone of the company's digital transformation journey.

Real estate investor and asset manager Link Asset Management Limited (Link) took home the Analytics - Real Estate category win at the coveted HKB Technology Excellence Awards 2024 for raising its company profile with several groundbreaking solutions that have improved customer satisfaction and financial returns.

Amongst the projects launched are the streamlining of the car parking process, consolidating key data sources for data analytics, and developing a predictive analytics model to forecast tenant needs to proactively strengthen customer relationships and drive business growth.

The company’s IT and Car Park teams have collaborated to implement a new License Plate Recognition Artificial Intelligence (AI) camera system, which has optimised entry time by an impressive 3 folds with more than 99.5% accuracy.

This agile project has covered 500 gates spanning 240 car parks and two control centres, integrated with the company’s backend system and introduced advanced technology within a record-breaking 14-month period.

With 10 million car park traffic records being captured per month. The company believes this data is pivotal for the future development of robust big data and AI capabilities, aiming to differentiate its shopping centre experience, enhance customer loyalty, and maintain a competitive edge.

In addition, the company has implemented seamless enterprise data integration through Microsoft Fabric OneLake, and expanded our data analytics capabilities, to better align with customer needs. 

By consolidating data from these disparate sources into a unified data lake, it has eliminated silos and duplication, streamlining data integration and management. OneLake has become the single source of truth for the organisation, providing a centralised platform for reporting, data access and analysis.

Meanwhile, the company is also exploring advanced data analytics techniques to gain valuable insights into tenant needs, enabling it to develop targeted strategies to improve tenant satisfaction. Its predictive models aim to proactively plan and allocate resources effectively, maximising revenue generation and minimising costs. strengthening its customer relationships and driving business growth.

The HKB Technology Excellence Awards celebrates innovation and excellence in Hong Kong's dynamic tech landscape, highlighting companies that lead the way in technological disruptions within their industries

The Hong Kong Business Technology Excellence Awards is presented by Hong Kong Business Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Julie Anne Nuñez at [email protected].