Mannings demonstrates remarkable marketing strategies through AI-driven solutions, first-party data

Its AI personalisation journey has stood out and has yielded exceptional results.

As one of Hong Kong’s largest health and beauty chain stores, Mannings Online Store has needed to effectively acquire high-value users and provide more personal engagements.

Such goals have led the company to effectively utilise artificial intelligence (AI) technology to interact with target audiences, driving meaningful engagement by analysing customer data, predicting user behaviours, and orchestrating a series of both paid and owned channel campaigns. This has optimised online sales and personalised experiences at scale.

Mannings Online Store has also leveraged first-party data and AI-generic keywords and interests to predict and acquire users, ensuring that its marketing efforts are targeted and efficient. Through this capability, it has also prioritised delivering personalised content through paid media and owned media channels, enhancing the user experience and fostering stronger connections with its audience.

Meanwhile, it has also used auto-updated segments, which allows the company to continuously target the most up-to-date retargeting lists through ads. This proactive approach ensures that campaigns are always optimised for performance and effectiveness. It also leverages historical data from multiple sources and employs AI-powered predictive placements to drive conversions and maximise marketing efforts.

Whilst marketers may put to use advanced clickthrough rate (CTR)-based AI recommendation models to enhance overall performance, Mannings Online Store makes use of hybrid AI recommendation models that combine CTR-based and conversion rate-based approaches to boost sales.

The results of the online store’s digital marketing initiatives speak for themselves. The company has achieved remarkable YoY sales growth with an impressive increase of over 100%. Furthermore, its average order value has seen a significant boost of over 6%.

These achievements can be attributed to the strategic use of AI and data-driven solutions, which have also led to a remarkable 100% increase in the conversion rate for in-web campaigns.

Mannings Online Store has been commended by the coveted HKB Technology Excellence Awards for its remarkable efforts, with the company nabbing the AI - Retail and Digital - Retail category wins.

“With substantial increases in sales, average order value, and campaign conversion rates, Mannings Online Store's digital marketing strategies have proven to be highly successful and deserving of recognition in the field,” the company said.

The esteemed event celebrates innovation and excellence in Hong Kong's dynamic tech landscape, highlighting companies that lead the way in technological disruptions within their industries.