Mead Johnson Nutrition Hong Kong wins HKB Greater Bay Area Enterprise Awards 2024 for Infant and Child Nutrition, nourishing the best start in life

HK Enfinitas brand has gained 64% more early-stage users since the product was launched.

Mead Johnson Nutrition Hong Kong ("Mead Johnson") brought home the win in the Infant and Child Nutrition category at the HKB Greater Bay Area Enterprise Awards 2024. The company's triumph stems from its groundbreaking innovation in the upgraded relaunch of its HK Enfinitas brand, which aligns with its purpose of nurturing the best start in life for infants and children.

At the core of the HK Enfinitas brand is a commitment to offering consumers the best products inspired by the natural benefits of breastmilk and supporting baby growth and development. It also aims to provide consumers with high-quality infant and child nutrition products in the most professional and scientific ways.

As part of its mission, Mead Johnson has developed the new HK Enfinitas based on its global scientific research on breast milk. This innovative range of products is enriched with HMOs, including gold-quality lactoferrin, MFGM, natural yeast β-glucan, optimal levels of DHA, and PDX+GOS. These ingredients effectively activate infants' immune, brain, and nervous system development.

The success and impact of HK Enfinitas in the market have been remarkable. The brand has garnered positive word-of-mouth and consumer recommendations on popular platforms such as WeChat, Xiaohongshu, TikTok, and baby-focused social media channels. Search traffic for the brand has increased by 29%, reflecting its growing popularity.

Additionally, Mead Johnson has received glowing feedback from health professionals and experts who endorse the safety and efficacy of their products. Since the launch, the company has seen a 64% increase in early-stage users.

"We are proud to see significant improvements in brand awareness and loyalty," stated Chloe Ko, Marketing & Acquisition Director, and Co-Head of Cross Border, Hong Kong & Taiwan of Mead Johnson Nutrition (Hong Kong) Limited. "We are confident that our ongoing efforts will continue to create value for our consumers, our company, and society as a whole, enabling us to fulfil our purpose of nourishing the best start in life."

The HKB Greater Bay Area Enterprise Awards is a prestigious event that recognises the achievements of companies based in Hong Kong and Macau within the Greater Bay Area. It celebrates exceptional initiatives that foster regional collaboration, investment, and development.

The HKB Greater Bay Area Enterprise Awards is presented by Hong Kong Business Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's initiatives in the Greater Bay Area that foster mutual cooperation, investment, and development, please contact Jane Patiag at [email protected].