New insurance brand FTLife redefining customer service

Last autumn saw the launch of FTLife, a new brand in the insurance market complete with a colourful hummingbird logo.

But this seemingly new company is no “new kid on the block” because it draws on a 30-year heritage of service to Hong Kong and was formerly known as Ageas Insurance Company (Asia) Limited.

FTLife is a wholly-owned subsidiary of Tongchuangjiuding Investment Management Group Co Ltd (JD Group) and pursues a vision to become a leading insurance group in Asia, based in Hong Kong, with roots in mainland China.

The new brand belongs to one of Hong Kong’s largest life insurance companies and serves individual and institutional clients with a portfolio brimming with innovative financial protection and wealth management products. And an extensive and colourful advertising campaign has kept FTLife in the spotlight following launch of the brand and its eye-catching logo in September.

Our brand story
FTLife provides customers with comprehensive insurance and financial planning services to help them achieve their aspirations.We have chosen the hummingbird as our logo because of the bird’s amazing manoeuverability, extraordinary adaptability, and incomparable vitality, which mirrors FTLife’s core attributes. The hummingbird also projects the agility, innovation, and ambition we apply to serving customers in an ever-changing market.

Mega-event sponsorship
FTLife hit the headlines again when it announced sponsorship of the “Jacky Cheung — A CLASSIC TOUR Live in Hong Kong” blockbuster concert featuring Jacky Cheung. The demand for tickets was instantly overwhelming because this will be the pop legend’s first concert in nearly five years.
No stranger to mega-events, FTLife’s forerunner was title sponsor for the HKPGA golf tournament for eight years running.

Regional CEO & CEO of FTLife Lennard Yong said: “FTLife often acts as title sponsor of mega-events such as golf tournaments, concerts, and talk shows. This deepens our penetration of the high-net-worth market, while promoting the importance of protection and financial planning.”

Serving high-net-worth customers
Last October saw the opening of FTL Prestige Centre, a HK$60 million customer service centre and the first facility of its kind to be established by a Hong Kong insurance company.

Located in the heart of Kowloon’s business district, the high-end centre covers 14,000 square feet and combines wealth and health management with the latest technologies and a superlative approach to customer service — all in luxury lifestyle surroundings.

Yong said: “This state-of-the-art facility amounts to a one-stop service that includes a medical unit for check-ups, meeting room facilities, a children’s play zone and tea corner, free refreshments, and massage chairs all under one roof. Everything is housed in the kind of wonderfully spacious and comfortable environment that appeals to those who lead prestige lifestyles.”

Comprehensive products
Citizens looking for insurance protection now have high expectations, while demonstrating a preference for sophistication and innovation. All these expectations were in mind when FTLife developed the new MediGold and MediPro products.

MediGold Worldwide Medical Insurance Plan provides first-class all-around medical protection for those who travel frequently to mainland China and other parts of the world. The plan’s annual limit is CNY25 million, while the lifetime limit is CNY100 million, and provides life cover up to 100 years of age.

Meanwhile, MediPro Medical Insurance Plan is designed for employees and provides a lifetime’s protection of HK$60 million to plug inadequacies in group or personal insurance schemes.

The Wealth Achiever Universal Life Protection Plan offers comprehensive life protection with optional top-up premiums. A minimum crediting interest rate of 2% per annum for the first basic account layers is guaranteed, while customers can enjoy a privileged interest rate of 4.5% per annum for the first two layer effective years — available on a first-come-first-served basis.

Award-winning brand
FTLife has scooped a clutch of industry honours that include the “Outstanding Integrated Marketing Strategies Award” at the Hong Kong Insurance Awards 2016, organised by the Hong Kong Federation of Insurers (HKFI), and was a top-3 finalist in the “Outstanding Training & Development Award” stakes. The company also won the “Agency Training Team of the Year” accolade in the BENCHMARK Wealth Management Awards 2016. Lennard Yong believes this is a testament to the company’s firm commitment to achieving genuine customer satisfaction.

He said: “Our determination to serve customers to the very best of our ability is captured by the company’s guiding principle: Your Future Our Promise.”

A keen sense of social responsibility
FTLife is well known for maintaining a keen sense of social responsibility. Its forerunner had been identified as a caring company every year by the Hong Kong Council of Social Service since the inception of the caring company scheme in 2002.

Yong said: “We believe commercial success is directly linked to sound corporate citizenship. This philosophy has therefore become a core element of our marketing strategies to develop long-term relationships with customers.”