Product launches accelerates growth for Ageas

Remaining faithful to its “Your Partner in Insurance” brand message, Ageas Insurance Company (Asia) Limited (“Ageas”) insists on meeting customer needs with only the highest-quality financial protection and wealth management offerings.

Stuart Fraser, CEO of Ageas, said: “We set the highest standards to ensure the requirements of those we serve are addressed with the utmost integrity. At the same time, we seek to enhance the customer experience every step of the way, as a trusted partner through life.”

Passion fuels product development
Products introduced over the last few months – HealthCare 100, Regent Insurance Plan and Regal Premier Saver – demonstrate a passion for continuous improvement that distances Ageas from competitors.

Like inclement weather, critical illness is never far away – but today’s sophistication in medical care means a higher treatment success rate can be enjoyed if an illness is detected and addressed early enough. That is the reasoning behind HealthCare 100 Critical Illness Protector, which comes complete with three severity levels of critical illness benefit to provide sufficient protection under various circumstances.

Full coverage against more than 100 critical illnesses keeps the insured protected until 100 years old. Peace of mind granted by such worry-free lifelong protection is incalculable.

Further, by attaching the Multi-Care Premier Protector rider to the basic plan, the insured can make a maximum of five benefit claims against critical illnesses.
Meanwhile, the Regent Insurance Plan provides attractive long-term returns and whole life protection with the option of a 4-year or 12-year premium payment period, with no medical underwriting required. In addition, special discount of up to 6.5% of the entire premiums is offered to help customers achieve a bright future with ease.

Lastly, the Regal Premier Saver combines whole life protection with a means of accumulating wealth. A premium prepayment option as short as one or five years enables customers to achieve early payment at lower cost, thanks to interest earned by the prepayment sum. In addition to a guaranteed cash value, Regal provides a non-guaranteed annual dividend and terminal dividend to help boost customers’ wealth further.

Spreading the word via compelling campaigns
In an effort to spread the HealthCare100 message, Ageas has invited Mr. Luk Ho Ming, a TVB celebrity, to star in Ageas’s TV commercial to highlight the fact that early treatment grants peace-of-mind comfort. His wholesome and effervescent personality proved ideal for promoting the plan’s unique features.

In August, Ageas began one year’s title sponsorship of the J2 Channel weather report, aligning perfectly with the thematic message that “inclement weather can occur suddenly, as can critical illness.”

Varying storylines reinforce the promise that Ageas is a trustworthy partner that customers can rely on in everyday life. The campaign runs alongside print, online advertising and out-of-home displays including mega billboards and bus bodies. Widespread coverage throughout MTR stations includes trackside lightboxes, along with digital panel zones and escalator crowns.

The “Ageas CI Calculator” mobile website was also introduced to promote HealthCare100, and enable agents and customers alike to assess their CI protection needs anytime, anywhere.

In addition, Ageas became title sponsor for the Metro Radio G.E.M. Girls’ Power Concert, prompting Fraser to comment: “This infuses yet more energy into the vibrancy of our brand image.”

He added: “We also introduced the interactive ‘We Love Music’ mobile phone game and gave out fabulous prizes to coincide with the concert. Our hugely-successful roadshow truck raised awareness around our brand, while boosting our Facebook page’s population of fans.”

Demonstrating sound corporate citizenship
Meeting every customer’s every insurance need is paramount, Ageas also channels that energy into giving back to the community via corporate social responsibility initiatives that have attracted Caring Company honours for 13 consecutive years.

What’s more, the company’s commitment to assisting those with disabilities and special needs has won the Gold Award from the Web Accessibility Recognition Scheme for two years running, while the Ageas “growing greener every day” approach has earned the Wastewise Label – Class of Excellence from the Hong Kong Award for Environmental Excellence (HKAEE).

Fraser said: “We firmly believe commercial success is directly linked to sound corporate citizenship. This philosophy has therefore become a core element of our marketing strategies to develop long-term relationships with customers.”