Suncity Group launches unparalleled and customised

Gone are the days of the traditional booking company where customers purchase travel tickets and head out on their own. In recent months, Suncity Group has been brewing a new travel flavour with real-time, curated, and experience-led services that are sure to surpass customer satisfaction and expectations. In an effort to enhance its global entertainment and VIP services, Suncity Group has been providing meticulous services to guests for all travel-related enquiries and scheduling arrangements.

Approaching its 10th anniversary, Suncity Group has created a new blueprint featuring the reinforcement of its global tourism business with new travel products and privileges. In 2017, Suncity Group will be launching Sun Travel, its tourism business aimed at gathering the world’s finest entertainment services and providing global VIPs with diversified travel information, reservations at world-class hotels and feature restaurants, VIP tickets to concerts, fashion shows and sports events, and exclusive privileges in entertainment venues, spas, night clubs, and private clubs.

Satisfy your wanderlust
A city of tourism and leisure, Macau is Suncity Group’s focus as it promotes its global tourism business. The city has experienced diversified economic development in recent years and will surely win the hearts of tourists with new and improved 5-star facilities, entertainment venues, and rest and recreation hubs and parks. The dedication and commitment of Suncity Group also contributes largely to what makes the magic of the Macau Grand Prix happen. Officially named the Suncity Group 63rd Macau Grand Prix, the event was sponsored by Suncity Group for the third time in a row, and was held in November 2016.

To provide customers with the best information and unique travel packages, Suncity Group will launch the “Suncity Global Premium Entertainment Platform” a one-stop global tourism and entertainment booking system. Clients can make reservations by simply logging onto the Suncity website: www.suncity-group.com.

Clients can soon expect the booking system to feature customised trip planning, with personalised travel advice and trip arrangements, by simply entering the client’s needs and preferences. Clients can check all their reservation records using the “My Moment” feature and upload photos to their private photo album during and after their trip, capturing unforgettable moments.

Beyond Macau and Hong Kong, the Group is also proud of other popular travel products such as a one-stop, high-end travel platform called “The World of Unrivalled Suncity Experiences” which has been organised in popular travel destinations since 2015, including Melbourne, Seoul, and Las Vegas. It features famous Hong Kong celebrities including Stephy Tang, Wilfred Lau, Anita Chui, and As One. Wilfred Lau, in particular, shared his experience on the trip with Suncity, saying it was a once-in-a-lifetime experience that is full of excitement as he flew in a fighter jet and drove in a car race, while relaxing in the most advanced, luxurious spa.

A new era of luxury travel
According to Alvin Chau, Chief Executive Officer and Director of Suncity Group, the market has entered a new era of luxury travel, where luxury is curated, real-time, and experience-led. He adds that the needs of customers can be clearly identified, ranging from five-star quality and service standards to exclusive VIP privacy and security. With Suncity Group’s focus on customer satisfaction and customised solutions, clients can expect creative, innovative travel products that are beyond imagination, combining excitement, luxury, and novelty.

Chau says that Suncity Group is also set to expand its entertainment business and target the market of mainland China with the announcement of Alibaba Pictures’ partnership with Sun Entertainment Culture to produce two films. According to Chau, this is a huge move as the Chinese film and television entertainment industry has entered a new era due to the rapid growth of online media.

More than the ordinary production of films, music, and concerts, new elements need to be applied to the business model to implement diversified development, such as bringing film characters and themes to people’s daily lives and commercial activities.

Network dramas and films will be the main focus of Sun Entertainment Culture’s future development. In addition, the company is now cooperating with many online media platforms to further develop the growing market. Huge business expansion is expected, with an expanding audience base, and it will be an excellent chance to promote more talented filmmakers and actors while providing quality entertainment globally.