Ipsos
In our world of rapid change, the need for reliable information to make confident decisions has never been greater.
At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth.
This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People.
To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do.
So that our clients can act faster, smarter and bolder.
Ultimately, success comes down to a simple truth:
YOU ACT BETTER WHEN YOU ARE SURE
Hong Kong consumers delay big purchases amidst low confidence
Hong Kong consumers delay big purchases amidst low confidence
They are now prioritising their personal well-being.
Hong Kongers sceptical of tech progress despite recognising future potential
About half of citizens said technological progress harms people's lives.
Medical and health insurance ownership low amongst Gen Zs: Ipsos report
Only 17% of Gen Zs have critical illness insurance.
Survey reveals low consumer confidence in AI usage across 3 sectors
More than 10% of consumers are 'somewhat uncomfortable' with AI use in the three industries.
Brands that act with empathy win trust of Hong Kong consumers
An IPSOS report showed that consumers’ trust towards businesses has been eroding.
Brands that act with empathy win trust of Hong Kong consumers
An IPSOS report showed that consumers’ trust towards businesses has been eroding.
Empathy is key to restore trust from Hong Kong’s diverse consumer base
Ipsos leader Javier Calvar said companies are becoming too greedy amidst inflationary pressures.
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