Dah Chong Hong eyes JV with Brasil Foods

The move aims to further develop Hong Kong, Macao and China market by setting up production and processing centres in China.

Dah Chong Hong Holdings Limited (DCH) has announced expansion of its food business. Its wholly owned subsidiary, Dah Chong Hong, Limited, has signed a Letter of Intent with Brasil Foods S.A. (“BRF”), one of the world’s largest food conglomerate specialising in frozen and chilled food, for the development of Hong Kong, Macao and China market.

In this co-operation, both parties intend to establish a Joint Venture, and set up production and processing centre(s) in China to develop a strong food supply chain in this lucrative market. DCH will also be the exclusive distributor of BRF’s top-tier brand – “Sadia” products for both retail and food service channels in Hong Kong, Macao and China. The range of products includes frozen and chilled food, frozen and chilled processed products, as well as margarine and dairy products.

Mr Hui Ying Bun, Chairman of DCH said, “The strategic cooperation with BRF enables us to enrich our imported food product portfolio and further develop the market in the Greater China region, one of the world’s largest and fastest-growing markets for better foods. Riding on our extensive distribution network and decades of experience in frozen-and-chilled food distribution and processing, we are confident that the alliance will further the penetration of BRF products in Greater China and will drive significant growth in DCH’s food business in the near future.”