Government forms task force to promote Hong Kong branding

The task force will be led by Financial Secretary Paul Chan.

The government has formed a task force to lead the promotion of Hong Kong’s branding.

The Task Force on Promoting & Branding Hong Kong will be led by Financial Secretary Paul Chan.

“With the development in the past few years, Hong Kong has embraced many positive changes and its positioning has become clearer. However, people outside Hong Kong may not be aware of the new opportunities brought by these changes, and some of them might still have negative perceptions of Hong Kong since they might not understand the city’s situation,” Chan said.

“With the resumption of convenient cross-boundary movement, we must go all out to promote Hong Kong’s new potential and opportunities at full steam.”

The Task Force will draft an overall strategy for promoting Hong Kong’s advantages and promotional plans and activities that will take place overseas and on the Mainland.

It will focus on devising narratives for the new situation, potential and opportunities in Hong Kong under its new development stage.

Follow the link s for more news on

Hong Kong Tourism

Paul Chan

Also Read

HKTB GCC 2024 Travel Mission records 124% increase in visitors

Hong Kong records 1.38 million visitors during National Golden Week

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit