How brands can create a trustworthy and secure platform for consumers

The majority of Hong Kongers said they have more trust if brands are verified.

A Twilio study showed some of the consumers’ sentiments when trusting brands with their data privacy.

The study also showed that 41% of consumers said they will stop buying from a brand if their expectations for data privacy and transparency weren’t met.

More than eight in 10 consumers said they trust brands that are verified.

More than four in 10 of consumers said they will stop doing business with a brand if it is difficult to connect with someone from customer support.

The research also said 45% of consumers that will stop doing business with a brand if it is difficult to find the information needed.