News

Information Technology Media & Marketing

Staff Reporter

, Hong Kong

Published:

8 months ago

Photo by Markus Winkler from Unsplash

Human-driven content vs AI-generated: Which do Hongkongers prefer?

In consumer marketing, 24% prefer AI-generated content.

Content creation has emerged as a pivotal capability of AI. However, within the media industry, there remains a preference for human-generated content.

According to the latest Ipsos New Norm Tracker, there is a strong inclination towards human-driven content for photojournalism, news articles, and related website content.

Hongkongers expressed a preference for human TV news anchors/reporters (23%) over virtual counterparts (20%), as well as human-generated pictures for news stories (27% vs 20%) and online news articles (23% vs 16%).

Hongkongers also prefer human-generated videos for personal use (23%), movies (27%), and illustrations for artistic purposes (27%)
On the other hand, customers prefer AI-generated content in marketing websites (24% vs 21%).

Also Read

Survey reveals low consumer confidence in AI usage across 3 sectors

Only 2 in 10 Hongkongers are familiar with generative AI - IPSOS

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit

Top News

Link REIT's 6-month net property income rises 10.4%

The addition of Singapore retail assets to the REIT's portfolio helped boost its NPI.

Commercial Property

SFC grants SEBA HK full license for crypto-related services

SEBA can now deal in and distribute securities in Hong Kong.

Financial Services

Manulife HK, Macau’s APE sales and core earnings grew more than half YoY

Higher demand in the mainland prompted this robust growth.

Insurance

Commercial property investment volume rises 44% YoY to US$1b in 3Q23

Year-to-date, however, volume fell by 7% YoY to US$5b.

Commercial Property

Exclusives

‘Emotional loyalty,’ the new way retailers retain customers

In Hong Kong, one in two consumers buy only from brands they trust so keeping that relationship exciting pays off.

Retail

Wholesale marketplace bridges Asian retailers to global independent brands

Markato has over 200 brands from markets like Europe, the United States, and Australia.

Retail

This startup helps hospitals treat stroke patients quickly

Hopebotics’ device transfers stroke patients’ therapy at home whilst hospitals monitor the progress remotely.

Healthcare

Startup for startups: Engineers aid entrepreneurs in building their business

Sparkmate not only mentors in product development, but funds climate tech solutions.

Building & Engineering

Event News

MTR Corporation brings home two major awards for transportation at 2023 HKB Technology Excellence Awards

Co-Written / Partner

It sets a new standard for smart mobility solutions, elevating customer experience, efficiency, and inclusivity whilst contributing significantly to Hong Kong's smart city development.

Co-Written / Partner Eureka Nova wins big at HKB Technology Excellence Awards

HKB Technology Excellence Awards 2023 Winner: Vastcom Technology Limited

HKB Technology Excellence Awards 2023 Winner: The Sandbox

Co-Written / Partner MTR Corporation brings home two major awards for transportation at 2023 HKB Technology Excellence Awards

It sets a new standard for smart mobility solutions, elevating customer experience, efficiency, and inclusivity whilst contributing significantly to Hong Kong's smart city development.