Singapore

Making sense of analytics for content marketing

Over the past year, I have had the opportunity to consult Hong Kong public and private sector clients on the use of Analytics on social media and content. According to a survey of 125 marketers from social media analytics firm NetBase, 61% of marketers in the United States used some form of social media analytics but 70% of them have a difficult time to put an ROI onto their analytics program.

Developers saw quiet weekend sales post CNY cheer

Only 26 weekend transactions were recorded.

Hong Kong's re-exports up 3.6%

Here's what boosted this growth.