Media & Marketing
Hong Kong Business High Flyers Awards 2016 recognises exceptional enterprises
Hong Kong Business High Flyers Awards 2016 recognises exceptional enterprises
A total of 21 companies were awarded this year.
Building smarter Hong Kong retail with in-store AI
Behind the bright facades of their shop windows, there is a darkening gloom enveloping Hong Kong retailers. And it's no wonder: August 2016 was the...
Developing successful customer relationship in Hong Kong
Not long ago, Hong Kong businesses were in full agreement that the keys to success were a good quality product, a low price, and excellent customer...
An invisible innovation is a successful innovation
Innovations should be seamlessly invisible. Not invisible as in it can’t be seen with the naked eye, but invisible so that it’s not noticed if people...
OTT, taking plays out of TV/Broadcasters playbook
With Over-the-Top Internet-based programming having changed and adapted to TV viewing behaviour, quality-of-service is becoming the online TV industry...
Selling effectively: harnessing the power of big data
Effective sales is a very simple concept to describe: a company finds customers and then sells its products and services to them. But to put this...
Spending your advertising budget wisely
A recent report by admanGo focuses on some recent Hong Kong advertising spending figures. Confirming everyone's suspicions, the total ad spend in the...
Overcoming retail challenges in Hong Kong
2015 was not an easy year for retailers in Hong Kong. The latest report from the government’s Census and Statistics Department officially proves what...
HKB launches search for trailblazing international companies in Hong Kong
It's now on its second year.
The 2015 Hong Kong Business High Flyers Awards honours outstanding enterprises
The Awards is now on its 12th year.
Integrated marketing: Beautiful but underutilised
The concept of integrated marketing is attractive and growing in popularity in Hong Kong – and why not? One brand, one message, many channels – it...
Overcoming key challenges facing B2B marketing agencies
In Hong Kong, B2B companies are by nature heavily reliant on the lifecycles and growth plans of their existing and potential clients and, of course...
Using tactics to optimise your marketing strategy
Recently, Hong Kong, Malaysia, and Singapore saw the launch of a next-level tactical marketing campaign involving two of the world's fastest-growing...
Rising shift to visual language on social media
Recently, more videos are popping up on social media as people in Hong Kong increasingly turn to social platforms to discover and share the latest and...
Don't let the medium drown your marketing strategy
Hong Kong is a paradise for digital marketers. In the past few years, incredible technological strides have been made in inbound marketing, social...
China April trade data disappoints in both exports and imports
Significant easing in sight in China.
Hong Kong loans grew 3.6% m/m in March
Thanks to IPO activity.
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