AEON Stores renames JUSCO shops

Stores in China and Hong Kong will now be called "AEON".

AEON Stores today announced that the names of all its shops located in Hong Kong and south China, including General Merchandise Store (GMS), supermarkets, Living Plaza and Bento Express have been changed from “JUSCO” to “AEON" with immediate effect.

All GMS have been renamed AEON, while other outlets have been renamed “AEON Supermarket”, “Living PLAZA by AEON” and “Bento Express by AEON”,
while the name of “AEON Shopping Centre” remains unchanged. 

Ms. Christine Chan, Managing Director of AEON Stores, said, “Having grown its roots solidly across Hong Kong for more than 25 years, "JUSCO" has gained generous support from customers, business partners and suppliers, which has powered our brilliant performance.

On behalf of the Group, I would like to thank all the supporters of JUSCO.

“Today, we are happy to announce that all JUSCO stores have been renamed AEON, which carries special significance to us.

As a leading general merchandise retailer in Japan, our parent company, AEON Co., Ltd., boasts diversified businesses and abundant industry resources and experience.

Unifying our store name as AEON represents a new milestone in our development, through which we offer more comprehensive services, more diversified products from around the world and better services backed by our strong global connections. 

While the brand name may have changed, we continue with our strategy of providing quality daily necessities at reasonable prices to our customers and our commitment to contribute to society as a responsible corporate citizen.”