, Hong Kong

Dairy Farm launches two concept stores in Hong Kong

This includes a new 7-Eleven concept shop and a revamped Market Place.

Dairy Farm has launched two new concept stores in Hong Kong, according to a report from IDG. This includes a new 7-Eleven convenience store concept, partnering with Carlsberg and the Market Place at Hong Kong’s Langham Place shopping centre, Mong Kok, Kowloon.

The 7-Eleven concept shop is located in Discovery Bay. It allows customers to purchase different Carlsberg brews, such as Elephant Strong, Carlsberg Export, and Unfiltered.

Meanwhile, Market Place has been revamped to feature elements similar to the retailer’s CS Fresh and Mercato stores in Singapore and Penang, Malaysia, respectively.

The store features fresh foods, made-to-order meals, and baked breads with the food-to-go area surrounding an open kitchen. The design uses open spaces, allowing shoppers to easily navigate inside the store. These were part of the retailer’s efforts to reinvent its larger format stores.

In Hong Kong, Market Place by Jasons is positioned as a high-end supermarket chain.
 

Join Hong Kong Business community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!