Chart of the Day: Data service plan according to age

Teenagers are out of the picture.

Hotmob, together with Nielsen, conducted Hong Kong’s first mobile apps usage behavior survey through its mobile ad network in 2011. Results were published late last year.

On data service plans that consumers would most likely to subscride at according to age, here's what the study found out:

Nowadays, it is not surprised that most of smartphone users look for various online information and entertainment via mobile Internet and applications. This is shown by two-thirds (66%) of respondents  using unlimited data service plan in 2012.

Demographically, the users of unlimited data service plan tend to  skew towards the working group. Those aged 21-30 (69%) and 31-40 (73%) are more likely to use unlimited data service plan.  There is also high demand for mobile internet access among teenagers even they may not have high spending power. Over half  (53%) of those aged below 20 use unlimited data service plans.  Nevertheless, a quarter (24%) of teenagers do not have any data service plans.