Mercedes-Benz launches StarElite

The sub-brand targets the premium used car market in Hong Kong through the StarElite Certified Pre-Owned Program.

StarElite guarantees excellent condition of its certified pre-owned cars with a rigorous certification process and a number of strict criteria, according to the announcement by Mercedes-Benz Hong Kong Limited.

Dr Claus Weidner, Chief Operating Officer of Mercedes-Benz Hong Kong Limited, said, “Our certification process and some exclusive benefits of the program are unprecedented – for example our 150-checkpoint Quality Inspection is the most comprehensive certification process in the premium market to date; the complimentary 12-month or 20,000-kilometer warranty and the special financing offers from Mercedes-Benz Financial Services Hong Kong Limited are totally exceptional. Together they make the StarElite Certified Pre-Owned Program unique and preeminent.”

The announcement added a car not only has to be purchased from the authorized dealer Zung Fu Company Limited to qualify for the certificate, it also has to be maintained and serviced at Mercedes-Benz authorized service centres. It is required that the car has to be free of major accident record, has had only one previous owner, with mileage of less than 35,000km, and is under four years old. After passing the initial qualifying measures, every car undergoes the 150-checkpoint Quality Inspection conducted by Mercedes-Benz authorized service centre.

Established in 1986 and based in Hong Kong, Mercedes-Benz China Limited (MBCL) was the wholly owned subsidiary of Daimler AG and the franchise-holder for all imported passenger vehicle and commercial vehicle products under the Mercedes-Benz, Maybach and smart brand names in the Northeast Asia region (China, Hong Kong and Macau). In 2005, MBCL moved all P.R. China operations to Beijing for further business development. On January 1, 2006, Mercedes-Benz Hong Kong Limited (MBHK) was established to take over the wholesale business for the Hong Kong and Macau markets.