Mercedes-Benz Hong Kong appoints Frederik Gollob as President and CEO

He has been with Daimler since 2004.

Mr. Frederik Gollob has succeeded Mr. Andreas Binder as President and Chief Executive Officer of Mercedes-Benz Hong Kong Limited.

Mr. Gollob first joined Daimler in 2004. Since then, he has acquired a wealth of experience within Sales & Marketing for Mercedes-Benz Cars for various regions. Mr. Gollob stepped up to assume responsibility for Dealer Network Development in China in 2014. During his service at Mercedes-Benz in China, he played a pivotal role in facilitating the rapid expansion and growth of the dealer network and drove the innovation of digital solutions for further development of the retail system.

Mr. Gollob has also worked on innovative ways to further strengthen the image of the brand to the public by launching and franchising Mercedes me Stores in Beijing and Shanghai.

“Hong Kong is a very special market and it’s important to Mercedes-Benz. Together with the team, I wish to continue the success of Mercedes-Benz in both Hong Kong and Macau and push for further innovation and new initiatives. Delighting our customers with our products and services is our key focus and passion!,” he said.

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