WiFi is going to turn into an emerging marketing asset. Businesses will incorporate in their WiFi networks the ability to monitor where their visitors are and use this real time location data to engage with their customers. This is evident from a report about Wi-Fi Analytics which expects the Wi-Fi analytics market to grow at a Compound Annual Growth Rate (CAGR) of 29.54% by 2022. The survey findings on Wi-Fi usage from Hong Kong Wireless Technology Industry Association showed almost half (49.3%) of the Hong Kongers use free Wi-Fi public hotspots to connect the Internet.
WiFi is going to turn into an emerging marketing asset. Businesses will incorporate in their WiFi networks the ability to monitor where their visitors are and use this real time location data to engage with their customers. This is evident from a report about Wi-Fi Analytics which expects the Wi-Fi analytics market to grow at a Compound Annual Growth Rate (CAGR) of 29.54% by 2022. The survey findings on Wi-Fi usage from Hong Kong Wireless Technology Industry Association showed almost half (49.3%) of the Hong Kongers use free Wi-Fi public hotspots to connect the Internet.
The beauty of living in a place where the history and geographic location fuels inventive minds is very apparent here in Hong Kong. The city’s landscape pushes builders to create the astonishing feats of engineering that are our bridges and tunnels. And the fast-paced economy has led to the world-renowned MTR public transportation system, that notably has strong cellular signals available underground, allowing passengers to remain connected whilst traveling on the train. Hong Kong’s history of being a hub for Asia-Pacific trade fuels the region’s desire to be connected via e-commerce.
In the high-paced city that is Hong Kong, the internet is alive, changing, and always moving towards new technologies and trends. If entrepreneurs and small business owners want to keep up then they will need to monitor the pulse of changing website design and SEO trends to help further optimise their online presence and strengthen their online profitability. They can do this themselves or work with website design professionals so that their online presence takes advantage of the five trends outlined below.
The unveiling by the HKSAR Government of its Smart City blueprint late last year gave an insight into the transformation that, if all goes to plan, will improve city management, quality of living, enhance economic growth and modernise Hong Kong.
As a multiculturalist hub in Asia and due to its proximity with China, Hong Kong faces various challenges when it comes to develop a digital marketing strategy.
The advertising and PR industry is currently undergoing unprecedented change. Great Hong Kong SAR, Mainland Chinese and other Asian brands, as well as overseas brands looking to do business in Asia are thinking differently and approaching challenges differently. One of the primary reasons for this is technology, increases in the value of data, and AI advancements that come from marrying the two. Put down the WeChat session while you read this article!
The dominance of the large, listed companies so long at the heart of Hong Kong’s economic and business culture is under threat, challenged by the government efforts to boost competition, increasingly sophisticated shareholder demands, changing or disrupted markets and rival economic centres in the region.
How do we make sure we have an education system that is welcoming for all? Hong Kong’s landfills will be out of space by 2020 – what will we do with all our rubbish? The population is rapidly ageing: do we have enough skilled workers in the pipeline? Hong Kong, like many major cities, has plenty of pressing social problems that need to be addressed.
The recent investment made in Hong Kong-based artificial intelligence company SenseTime Group by US mobile chip giant Qualcomm Technologies was the world’s biggest ever fundraising by an artificial intelligence startup. Announced in November, the investment was part of a Series C funding round, reported to be US$500 million. If confirmation was needed that Asia is experiencing an AI revolution this was it.
The world of digital marketing never remains static. Technology is developing new and innovative ways to engage with audiences in the Hong Kong market. Any brand that wishes to maximize their success in the marketplace should be aware of these trends, to help ensure their digital marketing strategy doesn’t lag behind the competition.
In 2011, Marc Andreesen, the well-known super angel investor, famously wrote an essay declaring that “software is eating the world and every company is a technology company.” His bold statement stirred heated debates but five years later, when seeing how technology has revolutionised the way people live and how businesses operate, it’s no longer a stretch to say that technology is underpinning every business.
Now home to more than 3,000 buildings that qualify as skyscrapers, Hong Kong’s first structures of notable height stood just six stories tall. Although less impressive today, these so-called high rises of the early 20th century brought about an age in which Hong Kong and the world fell in love with skyscrapers.
If you run a B2B business in Hong Kong, these days your clients are making decisions about your offerings based on more than your price and specifications – they are evaluating your products or services in multiple dimensions. An increasing number of these are digital and in 2017, B2B businesses that neglect these digital dimensions are putting themselves in peril. Let’s start with social media marketing.
Chinese capital investment in asset management firms and private equity fund houses is creating new job opportunities for qualified accountancy & finance professionals in the non-banking financial services industry.
Hong Kong has strongly built a reputation as a world-class business centre: not only is it one of the largest financial centres in the world, but it is also the jurisdiction where most foreign investments going to mainland China originate from, as well where most mainland Chinese investments going to the rest of the world are structured.
Since the Hong Kong Stock Exchange (HKEX) announced the upgrade of Environmental, Social, and Governance (ESG) disclosure requirement to 'Comply or Explain' in December 2015, listed companies have been acting more proactively in preparing their ESG reports.
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Commentary
WiFi marketing to go mainstream in Hong Kong
WiFi marketing to go mainstream in Hong Kong
How to safeguard your business whilst expanding along the Belt and Road?
How 5G will keep Hong Kong connected
Five website design and SEO trends to help optimise your online performance in 2018
Transporting Hong Kong into the future
How to do digital marketing in Hong Kong
The changing landscape of advertising & PR: from intentional innovation to AI-led advancements
Why Hong Kong listed company culture isn't fit for the future
How will Hong Kong profit from a purpose-driven economy?
The Artificial Intelligence Revolution – more human than you think
Digital marketing trends to watch in Hong Kong
2017: The advancement of interconnected business
Keeping businesses connected in Hong Kong's skyscrapers
Here's where B2B businesses in Hong Kong should head in 2017
Chinese capital investment creates job growth in Hong Kong
Genuine startups and entrepreneurs being turned away by HK banks
Here's why Hong Kong-listed companies should play catch-up on ESG reporting