8 in 10 consumers do not trust organisations to manage their datad

95% said multi-factor authentication would make them feel more secure.

86% of consumers do not trust organisations that manage their identity data, a survey by Ping Identity reveals.

The top concerns are identity theft followed by financial loss and data breaches. Doing online shopping (72%) made consumers feel most vulnerable to identity theft, followed by accessing or using online banking (69%) and using social media (68%).

Meanwhile, 95% indicated that verification methods including multi-factor authentication (MFA) and biometrics by organisations would make them feel more secure or protected against fraud. The data shows the desire for seamless digital experiences is widespread, with 87% wanting changes to how they log in to apps and websites.

Singapore consumers are likely to opt-in to MFA, followed by biometrics and text/email prompts with a one-time login password to the following methods to use the following authentication methods in exchange for a more convenient and secure experience.