Fitness app developer OliveX nabs US$1m funding

Fasting tracker Vora is part of the developer's offerings.

OliveX Limited, the subsidiary of Hong Kong-based mobile game developer Animoca Brands Corporation, has raised US$1m in funding from strategic investors including VC firm Alabaster and businessman Tony G, to enhance the body motion AI initiatives of its app offerings.

Launched in 2018, OliveX develops a wide range of AI-powered mobile apps that use gamification to improve the health, fitness and engagement rates of users. OliveX apps include 22 Pushups, an app which encourages a push-up rep for 22 straight days; Vora - Fasting Tracker which monitors and summarises a user’s fasting programmes and Lympo Squat which rewards users with cryptocurrency after performing squats.

As a result of the funding round, Alabaster founder Sonny Vu will become chairman of OliveX. Vu has had prior experience in the fitness industry after setting up wearables startup Misfit.